Enter a client domain and budget to generate a paid-media plan rationale for sales — ready as PPTX, an EAB-branded PDF, or text.
US plans are enriched with College Scorecard data and channel mix is AI-assisted when available; otherwise modelled from benchmarks. Directional for the pitch, not a guarantee.
| Platform | Weighting | Spend | Impressions | Clicks | CTR | eCPC |
|---|---|---|---|---|---|---|
| Google Search | 25% | $12,500 | 39,063 | 1,563 | 4.0% | $8.00 |
| 25% | $12,500 | 363,229 | 2,252 | 0.62% | $5.55 | |
| 23% | $11,500 | 395,614 | 2,255 | 0.57% | $5.10 | |
| Google PMax | 14% | $7,000 | 46,667 | 1,400 | 3.0% | $5.00 |
| 13% | $6,500 | 147,059 | 765 | 0.52% | $8.50 | |
| Total | $50,000 | 991,632 | 8,235 | 0.83% | $6.07 |